KOOL 103.9 FM With 80's, 90's, & More!

Whiteville's Hometown Station WTXY - KOOL 103.9 FM & 1540 AM 



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Live Local News Coverage of stories in Columbus County and Beyond Every Weekday Morning by Local Radio & Television News Veteran DAN HESTER

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About Us

Our Programming

Whiteville's Hometown Station WTXY - KOOL 103.9 FM & 1540 AM plays 80's, 90's & More!

We have National & Regional News from NCNN's North Carolina News Network.

Local Weather from Meteorologist Chris Cawley each and every hour. 

Whiteville Wolfpack Football & Baseball / North Carolina Tar Heel's Football & Basketball

Our Show Hosts


  • 5am-10am: The Glassman & Cindy    
  • 10am-3pm: Jeff Allen 
  • 3pm-8pm:  Gator                                         
  • 8pm-1am: Announced Soon! 
  • 1am-5am: Announced Soon!       

The History of Our Station

 The first license for 1540 AM WTXY was granted to original owner Greg Singletary of Waccamaw Broadcasting Company on November 17th 1978 with the original call letters WOOZ. 

On Dec. 31st 1979 The station changed its call letters to WTXY. 

In 1980 the radio station was sold to Tom Stanley of Stanley Broadcasting, Inc. who broadcasted to the Whiteville community and Columbus County until he sold it to Jeff Millikin of Millikin Broadcasting on March 14th 2007. The station was immediately put up for sale and was purchased by Rob Kendall as WTXY Radio, LLC on August 6, 2008.


On March 15th 2018 and application for an FM Frequency was filed and accepted by the FCC.  On July 16th 2018 the application for the FM Signal W280FO 103.9 was approved by the FCC allowing it to simulcast WTXY 1540 AM's daily programming with 24 Hour 

On August 1st 2019 AudioTraxx Media Partners LLC led by Jeff Allen Jones and Glasgow Hicks entered into a Time Brokerage Agreement with WTXY Radio, LLC and they flipped the format to 80's & 90's Classic Hits as KOOL 103.9 FM.  On August 21st 2019 an application was submitted by AudioTraxx Media Partners LLC to purchase the station from WTXY LLC was accepted for filing by the FCC.  Approval of the transfer by the FCC is expected before the end of the year.

WTXY - KOOL 103.9 FM is now Broadcasting Live from the new storefront window studios located on South Madison street in Whiteville.  Honk and wave when you drive by.  New upgrades will be completed soon, and we are working on getting our FM Antenna on a higher tower so we can cover a wider broadcast area for our listeners.  

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We Want To Hear From You!

Do you have questions or comments about our programming? Do you have an idea for us regarding our programming, or would you like to advertise your business on WTXY - KOOL 103.9 FM & 1540 AM?  Send us a message, and we will get back to you very soon.

KOOL 103.9FM & 1540AM

1017 South Madison Street, Whiteville, North Carolina 28472, United States

Business Office - (910) 207-6405 Studio Line - (910) 207-6385 Email - Mailing Address: WTXY - KOOL 103.9 FM & 1540 AM PO Box 1038 Whiteville, NC 28472

Open today

09:00 am – 05:00 pm

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Upcoming Events

Saturday November 2nd (9am-4pm) South Madison Street  Whiteville NC
KOOL 103.9 FM will be broadcasting live from the festival from 12 Noon - 3pm

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