The first license for 1540 AM WTXY was granted to original owner Greg Singletary of Waccamaw Broadcasting Company on November 17th 1978 with the original call letters WOOZ.
On Dec. 31st 1979 The station changed its call letters to WTXY.
In 1980 the radio station was sold to Tom Stanley of Stanley Broadcasting, Inc. who broadcasted to the Whiteville community and Columbus County until he sold it to Jeff Millikin of Millikin Broadcasting on March 14th 2007. The station was immediately put up for sale and was purchased by Rob Kendall as WTXY Radio, LLC on August 6, 2008.
On March 15th 2018 and application for an FM Frequency was filed and accepted by the FCC. On July 16th 2018 the application for the FM Signal W280FO 103.9 was approved by the FCC allowing it to simulcast WTXY 1540 AM's daily programming with 24 Hour
On August 1st 2019 AudioTraxx Media Partners LLC led by Jeff Allen Jones and Glasgow Hicks entered into a Time Brokerage Agreement with WTXY Radio, LLC and they flipped the format to 80's & 90's Classic Hits as KOOL 103.9 FM. On August 21st 2019 an application was submitted by AudioTraxx Media Partners LLC to purchase the station from WTXY LLC was accepted for filing by the FCC. Approval of the transfer by the FCC is expected before the end of the year.
WTXY - KOOL 103.9 FM is now Broadcasting Live from the new storefront window studios located on South Madison street in Whiteville. Honk and wave when you drive by. New upgrades will be completed soon, and we are working on getting our FM Antenna on a higher tower so we can cover a wider broadcast area for our listeners.
